If you’re like so many other real estate agents, you’ve spent some time trying to break through on social media. It seems like an uphill battle.
You make posts, but nobody “likes” or comments on them. You post pictures, but it doesn’t seem to be getting you anywhere. When you ask new clients how they found you, and nobody says “social media.”
What are you doing wrong, and how can you level up?
First things first — don’t be so hard on yourself. Social media is one of the most crowded marketing channels out there, and breaking through takes some time and focus. Luckily, it *is* possible. Here’s how:
3 Tips for Getting Found on Social Media
Whether you’re an established realtor looking for new clients or a new business just getting started, these three tips can help you get found on social:
1. Know Your Ideal Client
Right now, social media has about 2.46 billion users worldwide, and it’s obviously impossible to impress them all. As such, it’s essential to know your ideal client and understand how to target him, her or them.
The best way to do this is through accurate target audience research and the development of a marketing persona. Once you’ve established those two things, you’ll have a better idea of who you’re trying to reach, and why.
2. Understand Your Mission
Why are you on social media in the first place? If you can’t answer that question, then your efforts are bound to be sub-par. With this in mind, define the purpose of your social media interactions before you dive in.
Are you trying to drive engagement? Earn new clients? Promote your listings?
Whatever the case may be, make sure you’re arranging your social efforts to support your larger goal. For example, you might invest in social media automation or social media management if your priority is lead-gen, and professional writing services if you’re pushing a report or white paper.
3. Create a Value-Focused CTA
For your CTA to be functional, it has to be value-focused. As you create it, be sure the CTA is driving traffic to your most valuable assets. Depending on your goals, this may be your “contact us” page or a gated white paper designed to help you grow your email list.
Better Social Interaction Starts Here
If you’ve been struggling with social media, good news is here: you don’t have to slog uphill forever. While social can be a tough platform to break through with, these three smart tips will help you improve your real estate practice and earn new leads online.